Blogging doesn't pay... enough

by Michael S. Kaplan, published on 2006/03/09 03:00 -05:00, original URI:

(via the awesome Kate Gregory)

I sometimes wonder what all this blogging crap is worth. I guess I know now....

My blog is worth $76,212.90.
How much is your blog worth?

That is the worth if I use but if I tack on the default.aspx that Community Server seems to like so much:

My blog is worth $14,678.04.
How much is your blog worth?

Now I have never really been one for defaults, but I never imagined the penalty would be so steep!

Of course since (a) you have to be a Microsoft employee to use this blog given the server it is on, and (b) only a complete and utter fool would really want to try to assume my online persona, I have to ask myself whether I could really do anythng useful with this knowledge?

Somehow I think that the bank would not be willing to consider it in deciding a credit limit. :-)

Uwe Keim on 9 Mar 2006 3:49 AM:

That whole "How much is your blog worth?" stuff is a big ugly marketing ad campain from those Technorati guys.

By telling the people who show their ads something that compliments them ("...hey, your blog is worth a lot of (virtual) dollars, now go on, put this f*cking ad on you page...") they seem to have success, though.

Great done from them ;-)

Michael S. Kaplan on 9 Mar 2006 8:11 AM:

Hi Uwe --

So I wonder if my open skepticism about their methodology hurts their attempt to use a simplistic formula to try andm ake themselves look good? :-)

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